L’oreal  hair color , inoa hair color, dia light hair color.

Because we understand that beauty expectations and needs vary, we have built the richest portfolio of diverse and complementary brands. We want to be able to offer all around the world a perfect choice of brands for all types of consumer needs and desires and for all beauty dreams.

We offer a large choice of products at a wide range of prices, across all categories: skincare, make-up, haircare, hair color, fragrances and others, including hygiene. Our brands are constantly being reinvented so that we are always perfectly attuned to consumer preferences. We keep enriching this collection year after year to embrace new segments and geographies and to respond to new consumer demands

L’Oréal Paris is the world’s leading beauty brand, bringing you an extensive range of products from make-up to haircare such as loreal professional Loreal inoa hair color,Majirel hair color, dia light hair color,  and skincare for both men and women. From the empowering make-up ranges such as Infallible foundations and lipsticks to the innovative and powerful skincare products led by the Revitalift products, L’Oréal Paris has your beauty needs covered. Choosing either haircare or skincare for men, The Men Expert collection offers the perfect options for you. Do you have dry, frizzy hair? Hair treatments such as Elvive shampoos and conditioners provide expert solutions for your haircare needs.

You can stay natural or go bold with L’Oréal Paris’s Colorista or Casting Crème Gloss hair dye brands with ease. Besides bringing the latest and affordable cosmetics to you, L’Oréal Paris has also been the official beauty partner of Paris Fashion Week in the last few years. This beauty brand is committed to growth by making changes to their formulas and cosmetics packaging. As a response to the current climate and in order to play its part in the fight against Covid-19, L’Oréal Paris has been supplying hospitals and care homes with two million hand sanitizer gels.

Platinium Ammonia Free and Platinium Plus are our luxurious lightening pastes. Platinium Ammonia Free is perfectly suited for fine, natural or coloured hair, in particular lighter hair; while Platinium Plus is more suited to thick, natural or coloured hair, in particular darker or difficult to lighten hair. The lightening paste is enriched with Nutricerides and White Beeswax. The formula provides a softening effect and up to 7 levels of lift without the use of ammonia. The enriched lightening paste helps to smooth and soften the hair fibre for beautiful condition.

Our Nutri-Developer is specifically formulated to optimise our luxury Platinium lightening pastes. The smooth, creamy mixture allows for easy application and creates beautiful blonde results. With three strength levels to choose from and varying development times your colourist can create a colour service that is completely tailored to you from natural looking subtle, sun-kissed effect tones to bright, luminous blonde.

Achieve a pure, clean looking blonde whilst protecting the feel of your hair. Find your nearest Blonde Boutique salon by using our salon locator tool.


L’Oréal Professionnel Dia Richesse 50ml , L’Oréal Professionnel Diactivateur 9 Vol

L’Oréal Professionnel Inoa Fundamental , L'Oréal Professionnel INOA Oxydant Developer 6%

Blond Studio 9 Lightening Powderup to 9 levels of lift, improved hair cosmeticity, high-performance formula, fast take-off, optimal adherence, creamy texture & perfect neutralisation.

Innovation. No Ammonia. Our luxurious in-salon colour experience powered by Oil. iNOA is our permanent ammonia-free hair colour with 60% oil inside giving high impact colour, up to 48% more shine* and optimal scalp  comfort for healthier-looking results. Concerned about greys? No problem. Inoa covers up to 100% grey hair* whilst keeping  the colour looking lively with high shine.

 Experience our professional luxury colour.  With a full range of colours for all hair types and textures. Ask your hairdresser which INOA shade, is perfect for you.


Majirel hair colouring system offers a rich, permanent hair dye which provides perfect coverage of grey hair. With the expertise of your hair colourist and an in-depth colour consultation you can achieve your perfect shade. Majirel has over 100 shades that can be tailored to create exactly the colour you are looking for.

Majirel, the iconic professional and permanent hair colour with a new pack that is colour coded by reflect.

Unleash your creativity with MAJIREL to create limitless colour possiblities for every colour result

L’ORÉAL PROFESSIONNEL'S 1ST TRANSLUCENT PERMANENT HAIR COLOUR for a neutralised finish & extreme luminosity

In 2019, L’Oréal Professionnel re-invents the definition of French natural-looking hair colour and creates an exclusive new cool taste of colour. Majirel glow enhances your natural colour giving you a sheer and translucent effect that is natural-looking with luminous shine.

Discover Majirel Glow : a new palette of shades boosted in cool reflects, for ultimate neutralised colour results. Majirel Glow lifts up to 3 levels and is boosted in cool reflects to leave your hair looking natural and with luminous shine.  It provides +50% more light reflection and X4 more translucency* as it is formulated with a specifically designed balanced range of dyes with more reflects and less depth.

Produits capillaires Loreal

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